They say a picture is worth a thousand words, however, graphic design can be worth thousands or even millions of dollars in any business.
Design is more than just aesthetics — it’s a form of communication. Design communicates what your business is to your audience. Businesses use graphic design in every stage of the marketing funnel. It is used to inform, engage, and persuade prospective customers to take a desired action.
It is needed for any business to succeed and thinking anything less would be an insult to your company’s growth and future success.
If you are in business, graphic design should be a fundamental part of your business. It is needed for any business to succeed and thinking anything less would be an insult to your company’s growth and future success.
These are 3 reasons why professional graphic design is important for any business, yes, including yours!
1. FIRST IMPRESSIONS MATTER
Graphic design is an important tool to help any business make a positive, lasting impression. The first time a visitor interacts with your brand will set the tone for the rest of your business relationship.
When a potential customer hears about your business for the first time, they are most likely going to do some initial research on you. They will visit your website before making contact or making a purchase. Do you even have a website? And if you do, what does your website say about your brand? Is your site littered with bright and cheery colors with whimsical fonts? Or, do you have a sleek, professional design with an attractive color palette and clean, easily readable fonts?
Dodgy design can be an instant turn-off for potential customers.
It is important to make the most of your potential customer’s journey by having relevant and up-to-date graphics that visually tell the story of your brand. Dodgy design can be an instant turn-off for potential customers. It reflects poorly on your business and can make you appear unprofessional and unreliable. On the other hand, working with an experienced designer with an expertise in visual communication will only strengthen your brand image, positioning you as a professional, credible brand.
Set aside some time this week and take a virtual tour of your company’s website and social media pages. Look for brand consistency. If it’s missing, take time to update any graphics that no longer accurately represent your brand or brand’s message.
If your “look” is all over the place and you need help with it, we can do that for you. Drop us a line and let’s make that first impression make your potential customers say, “wow!”
2. CONSISTENCY BUILDS CREDIBILITY
Every business has a story worth telling, yes, including yours. Whether you’re a solopreneur selling homemade driftwood signs online or a serial entrepreneur starting your next business venture, there are people out there who need to know what your business offers.
No matter what industry or field your business or organization is in, graphic design will only help build credibility for your business. When your creative content helps solve problems and relieve pain points, your customers are more likely to view you as a trustworthy authority in your field.
There is no doubt that every business should have a wide range of marketing materials. Each marketing piece has a different purpose, and while they each may have a different look, they should all have consistency and uniformity with your brand.
Let’s say you create valuable social media content that viewers really do appreciate, but each post looks different from the last, without sticking to a brand style guide. Your existing audience may know about your content gold mine, but newcomers will most likely be turned off by the graphic mishmash that is your social media profile.
Design is about communicating your unique brand message to your current and future clients. Even the simplest design decisions like a color palette or a font choice can help deliver your message with clarity in a way that supports your brand. A brand style guide is vital for every company as it helps your team achieve this unified look with any creative marketing content.
Consistency builds credibility.
Creating a unified look across all platforms, both physically and digitally is one of the most important things you can do for your business. Repeat after me, “consistency builds credibility.”
Consistent content creation is the key to building a dedicated following who not only trust your brand, but also believe in your product or service.
With that said, it is important that you find the right designer or creative team that “clicks” with you and your brand. A great designer will get to know your brand and how to best translate your message visually and in a cost and time-efficient way. They will know your brand style guide inside and out and will familiarize themselves with all of the nuances of your visual identity.
If your design projects are continuously bounced from designer to designer (especially if they are inexperienced), discrepancies and a lack of continuity are likely to slip through. Brand inconsistency cheapens your visual identity and causes a loss of focus. Therefore, it is important to build a strong working relationship with an experienced creative team. We promise it will pay off. You will have a consistent and on-brand look at all times and that builds customer trust and enables your brand to always look its very best. It also sends a subliminal message about your business… details matter, and that consistency in the details will build your credibility.
PHOTO BY PATRIK MICHALICKA ON UNSPLASH
Does your business have an official brand style guide? If not, let Creative Eyedeas help you to start building consistency across your brand. Why? It is crucial for potential clients to recognize your brand at a glance and we can help you through the brand guide creation process.
3. GOOD DESIGN SAVES MONEY… HIRE A PROFESSIONAL
“Design adds value faster than it adds costs.” – Thomas C. Gale.
This is perhaps the most important reason to hire a professional designer – especially for those companies that act on impulse to cut corners by getting design work done on the cheap. If you don’t remember anything else in this blog, remember this: BAD DESIGN WILL ALWAYS COST YOU MORE IN THE LONG RUN. A poor design, though inexpensive at first, will ultimately lead to future re-designs, as well as additional budget costs, because your target market is not embracing it and is less willing to trust or buy your product or service and it cannot be reproduced in other media.
Is any of that worth saving a few dollars? The answer is, NO.
Graphic design should be an essential component of your business expenses. Why? Because your time is better spent doing what you do best in business. Leave the design work to the designers.
A professional designer can create something far more effective and in a fraction of the time it would take a non-designer. And most importantly, a professional designer will get it right the first time.
Slapping some text and a generic icon together while pretending to know Photoshop or grabbing the first template you see on Wix is not good design. It looks cheap and unprofessional and if you start off with a poorly designed logo or website for example, chances are at some point it will need to be redone and end up costing you all over again.
If your site’s design, interface, and overall experience were not adequately planned and executed, visitors won’t stay and leads will not come.
Bad design leads to distrust. High quality design converts and is a future-proof investment that will pay itself off time and time again.
You get what you pay for rings true here. Online marketplaces (like Fiverr and friends) value price and speed, versus quality and care. They can offer such stunningly low rates because of an over-saturation of unskilled designers who frequently produce poor quality and/or unoriginal work. They will reuse the same “custom icon” created for your brand with another competing brand.
These online marketplaces also give the impression that design should be cheap, and that it has very little worth. This just is NOT the case! In contrast, hiring a professional designer will ensure you get exactly what you pay for, high-quality designs that have been carefully and skillfully tailored to your brands needs and message.
Additionally, with the rapid use of Canva, we’re noticing the overuse of pre-formatted template designs on social media. Certain templates start “trending” and are adapted by a lot of businesses. Now, you and how many others are using the same designs? And do you want to look just like your competition? Canva can be a great tool, but it’s worth the money to have a professional designer create your own customized and branded Canva templates to help set you apart from the masses. Yes, it is possible to do that; drop us a line and we will help you.
Need professional graphic design for your business?
Creative Eyedeas provides the ultimate creative solution for all businesses, organizations, and entrepreneurs. Fill out a project planner request to get started today.